Optimising the Marketing Budget in Recession
How much should your company spend on marketing? Averages based on other companies can be useful but you need to know about your specific case. This booklet suggests methods to find the right spend for you.
How to Get More Effective Advertising
Great advertising can sell twenty times more than average advertising. In recession you need a bigger bang from every advertising buck. This booklet suggests 15 ways to get it.
Digital in a Downturn – Smart Strategies for Tough Times
Virtually all businesses today are reassessing their marketing spend. Some will simply do less of what they have been doing. But there’s a smarter way. This booklet shows you digital marketing options that will give you an edge.
The New PR – Leveraging Digital Influence to Drive Sales and Reputation
Online social networks such as Facebook are now frequented by tens of millions, half of whom are over 35. Find out how to use these communities to your business’ advantage, especially during rough times.
Turning shoppers into buyers
In this recession, the key to success will be understanding the new shopper and the new dynamic between shopper, brand and retailer. Find out how to create ‘win-win’ shopper marketing solutions and how to turn shoppers into buyers in this recession.
Improving Sales Force Performance
This booklet shows you how to optimise your sales force’s performance not only to save money but also to generate more profit and create competitive advantage.
Optimising Production Expenditure and Creative Assets
This booklet shows you how to reduce costs by creating efficiencies in production and creative services and, in doing so, how to create a winning formula that will give your organisation an advantage over your competitors.